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    Travel Agents Association of Pakistan

    Merewether Road Room no: 115, 1st Floor, Central Hotel Building, Karachi , Sindh, Pakistan
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    Travel Agents Association of Pakistan

    TAAP was established with the explicit purpose of raising Pakistan's flag at the world wide fora of travel agents, to further promote air travel among its citizens and to promote tourism in Pakistan by providing convenience to domestic and international tourists.

    With a checkered history of efforts at founding, before East Pakistan became Bangladesh, the present Travel Agents Association of Pakistan ("TAAP") was formed

    in 1974. Its founding fathers elected an ad-hoc committee comprising of:

    Maj. (R) Mohiuddin Alamgir - Travel express ltd.
    Mr. Amanullah khandwala - Aero Travel
    Mr. M.H Dhala - Travelogue (oak) ltd
    Mr. A.Qadir Khamisani - Khamisani Sons
    Mr. S Ather Hussain - Travel Srvices ltd.
    Mr. Hoshang D. Minwala - Gerry's Travel Agency Limited
    Mr. Azam Khan - Arkays Travel Limited
    Mr. faruq Rasul Zar - Pak Travel Agency

    Major (R) Alamgir , the chairman of the Ad-hoc Committee successfully led the formulation of TAAP's constitution within the frame work of the Companies Act 1913. The Federal Ministry of Commerce approved the said Memorandum & Articles of Association and issued the requisite license for TAAP to represent travel agents, tour operators and general sales agents in Pakistan.

    TAAP was established with the explicit purpose of raising Pakistan's flag at the world wide fora of travel agents, to further promote air travel among its citizens and to promote tourism in Pakistan by providing convenience to domestic and international tourists. This is unlike the rest of the third world countries, where such trade associations are generally formed as a united front for seeking redressal from the government on grievances and issues faced by the travel and tourism industries.

    Meanwhile, Tourism which had been a cell within the Department of Civil Aviation, a section within the Ministry of Railways or a Bureau in the Ministry of Tourism was elevated to the level of a complete division with the Ministry of Tourism, Culture & Sports. Pakistan also became a member of the United Nations' World Tourism Organisation and enacted three acts:

    1) Travel Agencies Act 1976,

    2) Tourist Guide Act 1976 and

    3) Hotel, Clubs and Restaurants Act 1976.

    It was in TAAP that the Tourism department found a ready and active ally and both worked hand-in-glove for the promotion of Pakistan's tourism in the international markets. TAAP fostered close relations with PTDC and PITHM, such that the late Managing Director of PTDC recalled in 1992 that "here was a private sector asking us what it can do to augment our work".

    TAAP published its first annual report in 1976-77 under the chairmanship of Mr. Ghulam Rabbani Butt, where Mr. Mahmud Ahmad was the Vice Chairman. Mr. Ashraf Liaquat Ali Khan was the Regional Chairman for Sindh and Balochistan while Mr. Shaukat Ali was the Regional Chairman for Punjab and NWFP. At that time, all 43 IATA licensed travel agencies were members of TAAP, with 31 members from Region A while the remaining from Region B.

    with the initial resolve to promote Pakistan's tourism, TAAP is the proud founder of tourism conventions in Pakistan. Such conventions served as coordination exercises between producers and marketing professional. The first of such tourism convention was held in 1980 under the Chairmanship Major (R) Alamgir and was termed as an international and domestic success with airlines and hotels operating in Pakistan participating eagerly in that convention. The second convention was held the following year – in 1982 – when Major Aftab A. Khan was the Chairman of TAAP. The third convention followed in 1983 when Mr. M. Azam Khan was the Chairman.

    In that convention, Mr. M. Azam Khan made the Chairman's Address of Welcome in which he maintained that Tourism enhances the social quality of human life and also serves as a foreign policy tool. He emphasized that the current laws look down upon IATA approved travel agents as mere ticket punchers but should rather be considered as the marketing arm of the tourism industry. He further went on to highlight that Pakistan "is the eastern flank of the Middle East" and on the west of rest of the Asia; thus on the crossroads of west bound and eastbound traffic; and then provided concrete measures to enhance the tourism and hoteling industry in Pakistan at that time.

    The speech by Mr. M. Azam Khan reflected the far sightedness and commitment of TAAP to the promotion of tourism in Pakistan.


    Mission / Values


    To protect the interest of air travel trade and allied services and to promote tourism in Pakistan. To serve as a forum for raising and advocating to the airlines, Government and other regulatory and official bodies the issues/ views of its members in the interest of travel and tourism industry of the country.


    The TAAP member should endeavor to eliminate any practices which may be damaging to the public or to the dignity and integrity of the Travel agents profession.

    It is the duty of the TAAP member to keep himself and his staff informed and updated in respect of all important aspects of the travel requirements, in order to give clients effective, accurate and professional travel advice, in keeping with the main objective of the Association.

    The TAAP member should possess adequate knowledge of procedure and requirements of Federal and Provincial government and authorities.The TAAP member shall consider every transaction with their clients to be strictly confidential in nature and will not divulge any related information, which may be damaging to either the clients or the trade.

    At the time of discussions of travel related plans the TAAP member''s staff should fully advise their clients on all formalities and costs involved in the program, and ensure, to the best of his ability that such formalities have been satisfied before travel.

    The TAAP member shall use available advertising materials to acquaint the public with the advantages of dealing with a TAAP member.

    The TAAP member in his advertising shall avoid incorrect and misleading statements, doubtful superlatives and any negative reference to his competitors.

    The TAAP members shall, at all times, follow the best traditions of marketing ethics and fair dealing by presenting all carriers, hotels and other agencies which they represent in a fair and impartial manner to prospective clients.

    The TAAP members shall make himself thoroughly conversant with tariff rules, regulations and changes in procedure introduced by his principals and the appropriate regulatory bodies.

    The TAAP members must discourage receiving any personal favours in the conduct of his profession, in keeping with his status in the trade and in society.

    The TAAP member shall not make any false, deceptive or misleading statements when called on to give an opinion of a Principal''s service to a client or any other interested party.

    In the event of a complaint or grievance by a client against any Principal, the TAAP member shall give the Principal an opportunity to make a full investigation before any further action on his part.

    The TAAP member shall conduct his business so as to avoid controversies with his fellow Travel agents.

    The TAAP member shall not denigrate the business dealing of another TAAP member and shall not volunteer any negative opinions thereon. If his opinion is sought, it should be given with strict professional integrity and courtesy.

    If a TAAP member happens to take any account previously serviced / handled by another TAAP member, the member shall make all efforts to assist the previous member in recovering dues and clearing accounts.

    The TAAP member shall endeavor to participate regularly in the meetings of their respective Regions, and shall contribute to the best of his ability in promoting the interests of the Association.

    The proceedings of all meetings of TAAP should be kept confidential and decisions taken shall not be disclosed, in part or full, to anyone not belonging to the Association.


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